What did that billboard say? Vulgarity on I-264 may have been an anti-Trump message

Drivers who looked up along eastbound Interstate 264 on Friday morning may have seen a shocking message: 

"Grab life by the pussy."

The graffiti, which played off a sales phrase for Keystone Light that had been on the sign, was quickly covered by the billboard's owner. But people shared photos of the sign on various social media accounts.

Written below that on the large blue billboard near the Crittenden Drive exit was a small "Resist 45" tag.

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Resist 45 is a group that opposes President Donald Trump, and the phrase could have been a reference to a campaign scandal in which Trump was recorded in 2005 talking with Access Hollywood host Billy Bush about women.

"I'm automatically attracted to beautiful (women) — I just start kissing them," Trump said. "It's like a magnet. Just kiss. I don't even wait. And when you're a star they let you do it. You can do anything ... Grab them by the pussy. You can do anything."  

A message sent to the Facebook page of Resist 45 was not immediately returned. The group describes itself as "news about President Donald Trump by the Resistance. No fake news here — Honest, accurate coverage with a not-so-small tinge of rage."

"Resist 45" also popped up on several billboards across Louisville this year, including on a Louisville Soccer board at the University of Louisville and along Interstate 65.

David Watkins, a spokesman for Outfront Media, which owns the billboard, confirmed that one word had been added to the existing advertisement. "We take care of that as soon as we spot it," he said. "We saw it this morning and covered it."

A spokesman for MillerCoors, the company advertising Keystone Light on the original billboard, said it was "unfortunate that someone had vandalized the billboard."

"It is already being replaced and the message is no longer visible," spokesman Marty Maloney added.

Defacing or damaging property could constitute an offense punishable under Kentucky law, but Watkins was unable to confirm whether or not the changes to the billboard had been reported to police.

A voicemail left Friday morning for a Louisville Metro Police spokesman was not immediately returned.

Reach reporter Darcy Costello at 502-582-4834 or dcostello@courier-journal.